Great example of visual help
My favorite broadcasters on FM Radio are Bob and Brian from Milwaukee. I grew up listening to these guys and really missed them when I moved. I was on the station's website and saw they had an iphone app.
What caught my attention was the way in which they provided help to add the app from Itunes. - They provided the Step 1, Step 2, always a good thing - They provided a screenshot of the itunes screen - But what I loved most was the call-out. They didn't just say "search for xxx in the upper right", they zoomed in on the search box, showed what to type and showed the result you want to select. I think with the screen-grabbing tools out there, there will and should be more of this type of help. Makes it very difficult to make a mistake and more importantly, gives the user confidence in what he is trying to do.
What caught my attention was the way in which they provided help to add the app from Itunes. - They provided the Step 1, Step 2, always a good thing - They provided a screenshot of the itunes screen - But what I loved most was the call-out. They didn't just say "search for xxx in the upper right", they zoomed in on the search box, showed what to type and showed the result you want to select. I think with the screen-grabbing tools out there, there will and should be more of this type of help. Makes it very difficult to make a mistake and more importantly, gives the user confidence in what he is trying to do.
